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Your quarterly dose of outsourcing, business, finance, and CX news and insights

Notes for this quarter from Bluebird

As 2025 unfolds, organizations face two big questions:

  1. How can we more efficiently scale our operations this year?
  2. What can we do about staffing shortages and rising wage costs that don’t seem to be letting up?

In this edition of the Bluebird Newsletter, we explore the trends defining outsourcing, financial strategies, and business operations that give you some optimistic avenues toward growth without adding more costs and complexity.

The Smart Path to Scaling in 2025

Key Insight: One of the main bottlenecks that keeps mature organizations and startups from scaling easier or faster is that their internal teams are stretched thin or the right people are hard to find.

A recent analysis by Bluebird’s analytics team found that outsourcing financial accounting, revenue cycle management (RCM), and customer services functions can reduce wage costs by up to 50% and improve overall productivity.

What This Means for You:

  • Expert outsourcing partners allow companies to focus on core growth strategies without being bogged down by all the reporting and regulatory complexities of accounting or month-to-month revenue cycle management.
  • Consider this: the typical B2B sales cycle can last between one and three months. That’s a lot of follow-ups, emails, meetings, and calls for a scaling startup to handle during early series funding. If your sales team is one, two, or three (lucky you!) people, they’ll still be working full-time to find leads and make that conversion. Outsourcing to a well-trained sales team can quadruple productivity by handling the busy work while your team focuses on closing the sale.

Financial Strategies for Fast-Growth Companies

Keeping cash flow healthy is crucial to meeting your scaling goals. Ways to improve cash flow can take many forms, from cutting costs to maximizing sales incentives in the short term.

2025 Industry Trends:

  • AI-Driven Finance Teams: PwC reports that 28% of finance departments are using AI for forecasting and modeling. While more companies look at integrating AI to optimize revenue cycle management to improve cash flow, these solutions require time and resources. We see this as opening the door for remote experts who are already tech-enabled and making the most of AI. 
  • Still Short on Good People: CFO Dive reports that CFOs continue to grapple with a talent pool that has shrunk, resulting in accounting quality dwindling in some organizations. 
  • The Shift Toward Fractional Teams: Companies are hiring highly skilled external specialists over full-time specialists, a trend that emerged at the executive level but has recently expanded to help departments handle blindspots in their hard skills or expertise. 

Need expert guidance? Let’s chat about how Bluebird can help you scale with ease.

Bonus Foresight: Some Opinions from the Frontlines on Revenue Cycle Management

You’ll want to hear what a few people from the C-suite are predicting the year ahead for RCM. Even if you’re not in healthcare, these insights are important since this is an industry that requires some of the most rigorous, accurate RCM practices in the country.

A few takeaways:

“Success will come down to using AI to boost efficiency and stay compliant while keeping up with ever-evolving payer strategies.”

“Financial leaders will have to consider how to impact the one area left that they can in 2025: labor effectiveness, especially as it relates to the revenue cycle.”

“I predict revenue cycle automation will continue to advance and fully eliminate repetitive administrative tasks, thereby freeing staff to work on more complex responsibilities.”

“By boosting efficiency and scalability, AI will empower providers to handle increasing workloads while maintaining performance and prioritizing staff well-being.”

Healthcare is complex, but your administrative processes don’t have to be. Outsourcing helps you save money, reduce stress, and improve efficiency—all while keeping your focus where it belongs: on your patients.

With Bluebird’s expert outsourcing solutions, you get:

  • Trained professionals who understand U.S. healthcare regulations
  • Scalable, budget-friendly support tailored to your needs
  • A partner that ensures security, compliance, and efficiency

Get a cost-effective team working for you